My Mission
What started as a hobby in blogging grew into a career in content marketing and eventually led me to brand marketing. Along the way, I learned a lot about writing, SEO, blogging and building brands; often by figuring things out as I went.
I created this space to make that journey a little easier for others.
Here, I share practical tips, resources, and tools on content writing, SEO, blogging, content marketing, and brand marketing to help aspiring writers and marketers build their skills, overcome common roadblocks and take their first steps towards a career they love.
Whether you’re starting your first blog, learning SEO, exploring content marketing, or figuring out how brands connect with people, you’ll find ideas and resources here to help you get started and keep growing.
My story
I started freelancing in December 2022. Since then, I’ve earned many bylines and ghostwritten for reputable blog posts.
Some of my byline projects include Better Marketing, Advisor Uncle, and Vaibhav Kakkar (both daughter companies of IIM SKILLS), and my ghostwriting work includes Maxzob and 99acres.com, among others.
Over the past four years, my work has evolved from writing and SEO to LinkedIn brand strategy, content strategy, and, more recently, brand marketing. Across these roles, I’ve worked with businesses in diverse industries and markets, including India, the United States, Europe and Singapore.
Each experience has helped me better understand how content, search, and brand strategy work together to build visibility, connect with audiences, and support business growth.
Join the Path To Content Community
You'll get actionable tips to develop your content and SEO game every Monday.
"I love getting your newsletters in my direct inbox. They're a value bomb!"
- Baljeet Singh, member of the community