Nothing makes my heart skip a beat more than when I’m given a content brief that’s nothing but the primary keyword.  No kidding, but getting an incomplete content brief is every writer’s worst nightmare.  Proper content briefs are literally saviors. There’s no need to scratch my head over what to research and no back-and-forths of…

Don’t know how to convert visitors into buyers? Cater to the readers’ needs by creating content for buyer’s journey.