Gouri Dixit

Is SEO Worth It For Small Business And Why To Invest In SEO

I’m an SEO and content strategist, so my job is to promote SEO. But I’ll be a realist today and talk about the benefits of investing in SEO and the drawbacks you can expect if you’re a small business. So, is SEO worth it for small businesses ? The short answer: Yes and No. Now,…

November 4, 20244Comments ByGouri Dixit

What is branded content and why is it important for businesses

Content Marketing

What Is Branded Content? It’s Importance & How To Create It

Gone are the days when only fulfilling the SEO aspects could boost your search rankings. The audience is changing, and so is Google. It's time for you to build your brand authority through branded content. What is branded content? It's your brand's backstage pass to search engine success . A company's brand is not…

October 7, 20240Comments ByGouri Dixit

Blogging

12 Blogging Best Practices To Build Income In 2024

Blogging has changed drastically from what it was in the last decade. With millions of blog posts published daily, simply hitting "publish" doesn't cut it anymore. So, how do you cook up that sauce? By nailing the blogging best practices. Today, I’ll discuss 12 strategies for building a successful blog , showcasing your expertise, and…

September 30, 20240Comments ByGouri Dixit

SEO

18 Costly SEO Mistakes To Avoid (And How To Fix Them)

A winning strategy focuses on what not to do as much as what to do. Most of the time, when a business suffers from SEO, it’s due to repeated SEO mistakes. In this article, I’m sharing the 18 common SEO mistakes to avoid. In the last year of launching my blog and running it as…

September 23, 20241Comment ByGouri Dixit

How to create content briefs_complete guide

Content Writing SEO

A+ Guide On How to Create Content Briefs for Maximum Impact

Nothing makes my heart skip a beat more than when I’m given a content brief that’s nothing but the primary keyword. No kidding, but getting an incomplete content brief is every writer’s worst nightmare. Proper content briefs are literally saviors. There’s no need to scratch my head over what to research and no back-and-forths of…

September 9, 20240Comments ByGouri Dixit

15-step roadmap of SEO for service-based businesses

SEO

15-Step Roadmap For Robust SEO For Service-Based Businesses

SEO for service-based businesses is a critical factor in their success. In this actionable guide, I’ll share how I increased my website traffic by 263% in the last 4 months. Long story short, the percentage traffic increase was a result of carefully using keywords that my target audience searched for and creating the best answer…

September 2, 20240Comments ByGouri Dixit

SEO

Avoid Getting Hit By Google Core Updates With 6 Easy Steps

We’re currently witnessing the latest Google Core Update of 2024. In the last year, Google has surprised us quite a few times with its updates and their impact on different websites. One question that has been floating around since Google’s August 2024 update announcement is, “How can I avoid getting hit by Google core…

August 26, 20242Comments ByGouri Dixit