It won’t be an overstatement to say content runs the world. Whatever industry you’re in, having a content strategy will only help you in customer acquisition.  Whether you want to acquire new customers, engage existing ones, or showcase how you’re better than your competitors, you can achieve it all with content.  Does that mean you…

As a freelancer, closing one $2000 deal is more profitable than ten $200 deals. The income is the same, but the effort varies hugely in each case.  The right approach should be to crack lesser but high-paying deals, especially those that lead to long-term collaborations.  But high-paying deals don’t always have to start as such.…