How To Find Your Blogging Niche In 2024

When I was in the ideation stage for this blog, my long-term client asked why I selected the niche as “Content.”

Thankfully, I didn’t have to spend much time finalizing my niche. 

But, the client had a valid question. She further asked if blogs in her industry would be profitable. 

Knowing how to find your blogging niche is like building the foundation of a multi-story construction. You can’t rush it or make mistakes. Otherwise, every effort afterward would lead to failure. 

But on the flip side, when you choose the right niche for yourself, you can even make blogging a full-time source of income (over $30K a month).

Lucrative enough? That can be a reality. How do you find a profitable blogging niche, then? You’ll find the answer in this article.

You’ll get: 

• How to find a blogging niche that yields profit?
• Which blogging niches are money-making and trending?
• Monetizing models for blogging

Jump right in!

How to Find Your Blogging Niche? (The 3 Ps of Money-making Niches)

Let’s get back to the question my client asked. 

How do you know if the niche you chose has success potential?

Or even more difficult question—what to blog on when you’re a beginner? 

Simple enough—use the 3 Ps: 

• Your Passion
• Your Profession
• Profit Potential

The spot where these three coincide is where your niche is.

P1. Your Passion

With passion, work becomes a game, isn’t it? It’s what you love. Something that doesn’t feel tiring.

You must have already thought of your passion by now. 

If not, just ask your friends what they hear you talk about everytime you meet. 

For me, content, marketing, and SEO are my passions. I can’t have enough of them. 

Find what that is for you. 

Here are a few questions to help you find where your passion lies:

• What do you always read?
• What topics do you keep yourself updated with?
• For what do the people around you come to you when they seek guidance?

It’s important that your niche is your passion. Blogging is a long-term game. You might feel like leaving it midway, or it can become tiring if it’s not something you enjoy.

P2. Your Profession

It doesn’t do to only blog about your passion. Search engines rank content that solves the audience’s problems with real expertise. 

Even if your niche is hard, your professional knowledge and passion ease the process of creating quality and authentic content.

What if your niche checks the passion box but not the professional one? It’s possible. 

For example, you might want to start a blog about dogs. You love dogs; you might even have one. But that doesn’t make you a veterinarian. You’d know a lot about dog health but still lack the professional knowledge. 

In that case, just collaborate with subject matter experts to write blogs. As a content marketer, you’ll put your research skills to the test. And with a helping hand from an SME, you can make the blog successful.

P3. Profit Potential

With everything said and done, what remains is the money talk. Let’s be honest: you won’t want to invest time and effort into a blog, never to have it monetized. 

For many, monetizing the blog is the primary goal, and that’s understandable. Whether the blog has monetization potential depends on:

• Breadth of the market
• Traffic you can get
• Availability of relevant affiliate programs
• Advertising cost for the niche
• Option to sell digital products

Let’s decode each factor in the following sections. 

20 Evergreen Niches that Make Huge Money

1. Digital Marketing
2. Personal Finance
3. Health & Wellness
4. Technology
5. Travel
6. Personal Development
7. Lifestyle
8. Food & Cooking
9. Parenting
10. Personal Branding
11. Yoga
12. Gaming
13. Home Decor
14. DIY and Crafts
15. Sustainable Living
16. Photography
17. Career Development
18. Wedding Planning
19. Personal Tech
20. Beauty and Fashion

Does Your Niche have Profit Potential?

Now that you know what kind of niche you’re inclined toward let’s see if it can get you a significant ROI. Take a step back and ask yourself these questions:

1. Do I have an Interested Audience for this Niche?

Let me take an example to show why finding an interested audience is important. 

There’s a reason Taylor Swift was the top artist for Spotify Wrap 2023 for many. She knows exactly what demographic of the audience listens to her music. Though music is for all, the same can’t be said for all genres. Taylor has a unique storytelling style, and her songs attract teenagers and young adults. She can easily roam around country music to pop because she knows an audience will receive it well.

Can you vouch for an audience that will read what you have to offer?

The best place to find the answer is Google Trends. 

Look at how the interest in “Content Marketing” has increased over the years. If you find an increasing trend for your niche, that’s a positive sign that it will be well received. 

Which brings us to the next question?

2. Do You have a Healthy Competition?

Good competition = higher profits. 

You might think it’s the reverse. But that’s not the case. 

When you have moderate or higher competition, it shows the niche has demand. Since no one will jump into this field without it having any potential.

A higher competition means a slightly difficult road to reaching the top. But it also opens opportunities to analyze and replicate what’s working for them and find areas where they lack. 

Not to forget, the need to stand out also arises with good competition. And reading competitor blogs also sprouts ideas to outperform them.

Analyzing competitor blogs is the most efficient way to conduct your SWOT analysis. 

They tell you what works in the niche and if your assumptions about it are correct.

What makes them thrive? This isn’t about copying but finding inspiration to cultivate your unique blog.

A simple way to analyze your competitors is to visit their blogs and read the topics they cover. 

All in all, the bigger the competition, the better the niche.

| Suggested reading: How to write your first blog post?

3. Can You get the Required Traffic to Monetize the Blog?

How to find the approximate number of traffic you can get every month? Because that majorly affects the money your blog will make. 

It’s one thing to have an audience interested in your niche. Having consistent monthly blog traffic is another. You can’t directly find the exact numbers before you start blogging. 

Here’s the Ubersuggest Chrome extension for your rescue. 

Search for the broad terms in your niche on Google. Activate the Ubersuggest extension. It shows you the monthly searches for your keyword right in the search box. 

That’s enough indication to know if that niche has enough market demand. 

Ubersuggest also gives you the Domain authority of ranking websites—a clear indicator of whether you have good competition in the market. 

There’s also a time-saving way to find an approximate number:

• Go to Google Keyword Planner. 
• Insert the seed keywords for your niche.
• Enter the blog URL of your competitor. 

And that’s it! You’ll get a list of keywords they’re targeting.

You will need to target a similar, if not the same, list of keywords. GKP shows you the monthly traffic your competitors get for the respective keywords. 

If the numbers are as small as 100 or less for every keyword, it’s difficult to get a solid cumulative traffic over months. But suppose you could manage a monthly traffic of 10k or more; it’s definitely a niche to explore. That’s your green ticket to go ahead!

4. Is the Niche Sustainable?

Blogging is a long game. You need to work on it for months to start seeing the results. There’s no sense in picking a trendy niche that will lose its craze over time. You need something that will have evergreen topics that stay relevant long after they’re published. 

Remember the trend of Dalgona Coffee. It took over social media during the first Covid-19 lockdown. But now, hardly anyone searches for that topic.

Usually, what’s supposed to stay longer is something that’s already been in demand for quite some time. 

The topic, “Content Marketing,” which has been seeing an upward trajectory for years, is more likely to be sustainable than something like Dalgona Coffee. Such topics are more adaptive to market changes. 

The beauty of sustainable topics is that they offer the stability of evergreen content you can always fall back on. And it also makes space for new trends you can cash on during the span of blogging.

5. Does the Niche Have the Potential to Pivot? 

Circling back to Taylor Swift’s example, you know how she started as a country singer and transitioned to develop a complete pop album in 2022. Now, that’s some range and pivoting. One of the reasons why I loved the Eras Tour and four hours felt like a breeze was the versatility of her albums. All thanks to her pivoting when the time was right.

The same applies to blogging niches. I don’t mean switching a complete 180 degrees. Taylor didn’t leave music for acting. But can you envision changing a bit? Does your niche allow you some scope for experimentation?

Ideally, choosing a broad niche that can entertain some variety is good. I understand how being super niched down can help with laser-sharp content. But it can become monotonous after a while. 

For example: Better to choose a niche as a bakery recipe blog than go super niche as birthday cakes for kids’ parties. You’ll soon exhaust your resources, and there won’t be much left to surprise the audience.  

Leave yourself some room for when you want to expand and grab more monetization opportunities. It can make expanding within a niche or exploring related niches easier. That way, your current audience won’t feel betrayed while you seek a new set of audience. And you can even give your blog a fresh angle if need be without losing your existing audience.

6. Are there Ways to Monetize the Audience?

You might get an audience, but whether it pays is the real question. Here’s how you can find out:

• Can you use affiliate marketing to promote products?

Do you see successful affiliate blogs in the niche? Do you see people buying products off of these blogs? Are there enough related products that also offer affiliate programs?

If yes, that’s a sign you can easily find a monetizable audience for your blog.

• Can you sell digital products or do consultations?

Does the niche have fairly produced digital products available on Gumroad or ebooks on Amazon? Do people often seek consultations in the niche? Creating digital products, workshops, or webinars is an easier and more effective way to earn big amounts in less time.

An example of how Ahrefs leverages sales through its digital product, an ebook on SEO.

Metrics for Niche Success

Now that you’ve found your niche, it’s time to analyze its success with the following metrics:

Engagement Metrics:

• Time on Page: Longer average time spent on blog posts suggests a highly engaged audience, making it attractive to advertisers.
• Comments and Social Shares: High levels of interaction demonstrate an active and engaged community.

Traffic Quality:

• Organic Traffic: A significant portion of traffic from search engines indicates the blog’s appeal to a broad audience.
• Returning Visitors: A loyal audience is valuable for advertisers seeking consistent exposure.

Email List Size:

A large email subscriber base provides a direct channel for promoting products or services to a targeted audience. It also shows that your audience trusts you enough to share their emails. 

Affiliate Marketing Opportunities and Brand Collaborations:

The availability of affiliate programs within the niche indicates potential for earning through commissions. It indicates that brands trust your authoritativeness to allow you to become their affiliate and partner. 

| Suggested reading: Best blogging tools for beginners and pro

Frequently Asked Questions

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