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7 Email Marketing Tips To Increase Sales As A Blogger

If you think high email open rates equal high conversion rates and sales, this blog post is a must-read. 

Having lots of subscribers but an empty bank account is a dreaded nightmare for every email marketing users. You should enjoy high conversion rates as well to justify the success of your email marketing efforts

But that’s not the case for many bloggers. Some are never able to monetize their email marketing, no matter what. 

If this bothers you, I’ve got you covered in this blog post. I’m discussing email marketing tips to increase sales as a blogger. 

Why am I writing on this topic?

authors average open rate and conversion rate
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I not only get an average 40% open rate on my emails but also have more than 70% conversion rates. 

So, let’s jump right into it, shall we?

Tl; Dr? Here’s A List Of My Top Email Marketing Tips To Increase Sales 

Email marketing tips for bloggers
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Here are my top 7 email marketing tips to increase sales:

  1. Mindful List Growth
  2. Strategic Segmentation
  3. Leveraging Email Sequences
  4. Balancing Value and Promotion
  5. Focused Call-to-Actions
  6. Harnessing AI for Email Marketing
  7. Incorporating User-Generated Content 

Understanding Email Marketing for Bloggers To Increase Email Revenue

understanding email marketing for bloggers
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Email marketing drives an ROI of $36 for every dollar spent on average. No doubt, it’s one of the favorite organic monetization channels for marketers. 

It’s essential to understand the type of emails bloggers can use before we get to the email marketing strategies. 

Types of Emails Bloggers can send
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1. Triggered Emails

These are automated emails sent to users after they have met some specific conditions. 

For example: If a user lands on the landing page of a new product you launched and returns without purchasing, you send them the product introduction email. 

These emails usually result in a high conversion rate because of their timely and prompt nature. It makes the users think, “Let me just as well check it out,” which usually results in a sale. 

You get a high open rate and click-through rate as the users find the email subject line on the lines of their recent thoughts. 

2. Autoresponder Emails

These emails are usually sent to warm leads who have signed up for a freebie or lead magnet on your website. 

Autoresponder emails are a sequence of promotional emails suggesting to the users the next steps/purchases they can make after using the lead magnet. 

Since these leads won’t be ready right away to buy from you but have shown enough trust to share their email with you, you can convert them into hot leads and, ultimately, into customers through the autoresponder email sequence. 

3. Newsletter Emails

These pre-planned series of emails are triggered by specific actions or timeframes. They’re instrumental in nurturing leads and guiding subscribers through your sales funnel.

For bloggers, a combination of automated sequences and newsletters often proves most effective. This approach balances relationship-building with strategic promotion, creating a sustainable email marketing strategy.

10 Effective Strategies to Increase Sales Through Email Marketing

1. Mindful List Growth: Prioritizing Quality Over Quantity

While an extensive email list might seem impressive, the accurate measure of success lies in the quality of your subscribers. Make an effort to draw people who are actually interested in your services and niche. This approach ensures higher engagement rates and, ultimately, better conversion rates.

Make niche-specific lead magnets that target particular pain sites in order to accomplish this.

When promoting your email newsletter on social media platforms, ensure you set clear expectations about what you’ll offer to whom. 

Note: You often find newsletter teaser posts that are extremely vague yet enticing. Yes, you get lots of subscribers this way, but you also risk onboarding irrelevant audiences who eventually end up unsubscribing. 

Rather, have a clear teaser than have unsubscriptions later. 

As a last step, make a habit of clearing your email list every quarter to remove the inactive subscribers. Target those who don’t engage even after sending re-engagement emails.

Action steps: 

  • Create clear promotional content. 
  • Audit and clean email list.

2. Strategic Segmentation: Tailoring Your Approach

Example of email segmentation
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Segmentation is the process of breaking up your email list into more manageable, targeted groups according to predetermined standards. By using this technique, you can increase engagement and conversion rates by providing each subscriber with more relevant content.

Segmentation results in 30% more open rates and 50% more click-through rates than non-segmentated emails. 

Consider segmenting your list based on:

  • Engagement level (highly engaged vs. occasional readers): Highly engaged audiences are basically your fans. They cheer on your every move. Give them a little extra by offering a special edition or sequence filled with more in-depth and vital information. This fan group can later become your paid community or a subscriber to a paid newsletter. 
  • Content preferences (e.g., technical SEO for an SEO-based newsletter): With advanced analytics, you can segregate subscribers who engage more with a particular type of content. You can find this out using the pattern in open and click-through rates, the kind of content you shared the day they subscribed, their feedback, etc. 
  • Purchase history (based on the type of product or lead magnet purchased): Someone who often purchases lead magnets or products about templates is more likely to buy products that allow templatization and save time. Curate a list of such products and send a one-off email promoting them to these subscribers. 
  • Stage in the customer journey (Top of the funnel, Middle of the funnel, Bottom of the funnel): Subscribers join you at different stages of the customer journey. Some might join you in the awareness stage when they don’t know what solution they’re looking for. Some might join in the consideration stage through lead magnets. Some might be completely unaware and join you through a newsletter subscription. Segmentation based on the funnel further helps you promote to only those who are ready to buy.

You might also create separate content streams for new subscribers, loyal readers, and past customers, each receiving tailored messages that resonate with their specific interests and needs.

Take segmentation a step further by creating highly specific segments based on detailed subscriber data and behavior. This approach allows for exceptionally targeted and relevant communication. I talked to a friend, Anirban Das, an email marketer for coaches, about segmentation in newsletters. Here’s what he said,

Expert Quote

Segmentation goes beyond basic demographic information and includes behavioral, psychographic, and real-time data to create personalized experiences for each subscriber.

Here are some advanced Strategies for Hyper-Segmentation

  1. Behavioral Data: We need to track user interactions across multiple touchpoints, such as website visits, email engagement, and social media activity. This data helps identify patterns in behavior that can trigger segmentation. For example, if a user frequently browses certain product categories, automated emails can be used to emphasize those products.
  2. Segment by Psychographics: We need to go as deep as demographics by considering customers’ values, interests, and lifestyles. So, we will have messages that resonate on a personal level so we can observe a good engagement rate.
  3. Dynamic Content Blocks: Very few actually apply it. We need to create email templates with dynamic content that changes based on the recipient’s profile or behavior at the time of opening the email. This is the perfect way for real-time personalization.
  1. Funnel-Based Segmentation: This is very underrated. We need to customize our messaging based on where customers are in the sales funnel. For example, new subscribers might receive welcome offers, while returning customers could receive loyalty rewards or re-engagement campaigns.
  1. Account-Based Marketing (ABM): Particularly effective in B2B contexts, ABM treats each account as a unique segment. It helps us customize communication based on each business or decision-maker’s specific needs and characteristics within that account.
  2. First-Party Data: Third-party cookies are less reliable so we need to focus on collecting and utilizing first-party data from our own channels (e.g., website sign-ups, surveys). We can use Hotjar for that or crazy egg; this information helps us refine the segments and improve the targeted message.

Examples of hyper-personalized segments might include:

  • Subscribers who always open emails about a specific topic
  • Individuals who have seen links pertaining to a specific product but have not made a purchase.
  • Readers who engage most during certain times of day or days of the week

Tailor your content and offers, and send times to these highly specific groups for maximum impact.

For example: A newsletter based on finance can be segmented based on countries as the rules and regulations vary greatly. 

Note: Understanding subscribers’ interests is an uphill task. It’s not as obvious to figure out in the normal analytics as other criteria. 

I use feedback to gain insights into my subscribers’ interests and demographics. A simple question can reveal much and help create better segmentations. 

Action steps: 

  • Segment subscribers based on engagement rate, purchases, customer journey, interests, and content preferences.

ConvertKit is a cool email marketing tool that offers effective segmentation and tagging. As a blogger, it has met all my email marketing requirements. Read my ConvertKit review here

3. Leveraging Email Sequences: The Power of Strategic Persistence

Email sequences, when executed correctly, can significantly boost your conversion rates. These pre-planned series of emails guide subscribers from initial interest to purchase decision. 

Together, they make a complete buyer’s journey from the awareness stage to the decision stage.

You’ll often hear the advice to keep the number of emails in sequences a minimum. A lot of bloggers, including me, believed this. But nothing could be further from the truth. 

The optimal length for an email sequence is typically around 8 emails. You need that many touch-points to get noticed by your audience and convince them to buy. 

Remember, don’t overdo promotional content. No one wants a salesman knocking on their door every day. Use it sparingly and see the results unfold. 

Expert Opinion


Writer and online creator Zulie Rane says people won’t buy from you in the first email for many reasons. They might not have the money or need time to think, or it’s not urgent enough. That’s why you need the sweet spot of 4-8 emails in that sequence. 

She also lets her audience unsubscribe from that particular email sequence so they can receive other emails but opt out of the promotional content. 

You can read her complete thoughts here.


A well-structured email sequence might look like this:

1. Welcome email: Introduce yourself and set expectations

2. Value-driven content: Showcase your expertise

3. Exclusive offer: Provide subscriber-only content or discounts

4. Problem identification: Highlight the challenges your audience faces

5. Solution presentation: Introduce your product or service as the answer

6. Social proof: Share testimonials or case studies

7. Frequently Asked Questions: Address common concerns

8. Final call-to-action: Create urgency for immediate action

The key to successful sequences lies in timing and relevance. Monitor open rates and engagement to optimize your sequence for maximum impact.

Action steps: 

  • Create different email sequences for different purposes, such as the welcome email sequence.

4. Balancing Value and Promotion: The 80/20 Rule

Only promotion and no value addition is the recipe for losing subscribers’ trust. To maintain subscriber interest and trust, it’s crucial to prioritize value over constant promotion. 

Aim for a content mix of approximately 80% valuable, non-promotional content and 20% promotional material.

This approach could involve sharing industry insights, personal experiences, or helpful tips in most of your emails (usually a weekly, bi-weekly, or monthly newsletter), interspersed with carefully timed promotional content

By consistently providing value, you build trust and authority, making your audience more receptive when you do present offers.

Action steps: 

  • Create an email newsletter with the primary goal of value addition. Send promotional sequences and one-off emails with offers while you continue the newsletter. 

5. Focused Call-to-Action (CTA): Clarity Drives Conversions

A common mistake in social content is the excessive use of CTAs. Every email should have a clear, singular purpose CTA. Multiple CTAs can confuse subscribers and dilute your message’s effectiveness. 

When crafting your CTA:

  • Use action-oriented language
  • Create a sense of urgency or exclusivity
  • Ensure it stands out visually in your email design

Pro Tip


Personalize the CTAs to meet the subscribers’ interests. Use their language to make the CTAs an obvious next choice for them to follow.
 
Make sure the landing page or next action is optimized and aligned with the CTA’s promise.


Here’s what Anirban Das has to say about the use of CTAs:

Expert Quote

CTAs are a way to get outgoing people to perform an activity, so the CTAs vary according to the content.

Copywriting plays a crucial role in marketing. It is all about the words you use and how effectively you use them. We are bound by some emotions, and if we use them effectively, we can increase the click rate and conversions.

Here are some effective strategies to follow: 

  1. Action-Oriented Language: Start your CTAs with strong action verbs that encourage immediate action. Phrases like “Buy Now,” “Download Free,” or “Join Us Today” create a sense of urgency and encourage clicks. Action words help convey what the user will gain by clicking the button.
  1. Sense of Urgency: Use time-sensitive language to encourage immediate action. Phrases such as “Limited Time Offer” or “Only a Few Left” can motivate users to act quickly to avoid missing out.
  1. Personalization: Customize CTAs to the specific interests or behaviours of your audience. For instance, using first-person language like “Get My Discount” can make the CTA feel more personal and engaging.
  1. Keep It Simple and Clear: You need to make sure your CTAs are direct and easy to understand. Avoid cluttering your message with too many options; focus on one primary action per email or webpage.
  2. Highlight Value Proposition: Instead of just saying “Sign Up,” you could say “Sign Up for Exclusive Offers.” This emphasizes what the subscriber will gain by clicking the CTA.
  3. Design and Placement: Make CTAs visually appealing and easy to find. Use contrasting colors, larger fonts, and strategic placement within the email or on the webpage to draw attention to your CTAs.
  4. A/B Testing: Regularly tests different versions of your CTAs—varying the wording, design, and placement—to see which combinations yield the highest engagement rates. This data-driven approach helps refine your strategy over time.

6. Harnessing AI for Email Optimization

Artificial Intelligence (AI) offers powerful tools to enhance email marketing efforts. 95% of marketers using GenAI for email marketing rate it “effective.”

AI can assist with optimizing subject lines, predicting the best time to send emails, and predictive analytics for subscriber behavior.

With this data in hand, you can create a more personalized feel to your email marketing. It in return helps get more subscribers to make a purchase by creating content that resonates with each of them. Most importantly, with AI, you can target the right subscribers at the right time so you don’t miss out on any opportunity.

7. Incorporating User-Generated Content (UGC): Authenticity Sells

User-generated content is the new cool. It’s human nature only to travel known paths. If they feel they’re the first one using your product, the fear of making a wrong investment creeps in. 

Given the current state of marketing, where everyone boldly claims results, it’s challenging to build trust. That’s why you need user-generated content to ensure your audience isn’t the first to test it out. 

The user testimonials create trust even before your audience has invested in your services. 

Ways to incorporate UGC in your emails include: 

  • Customer testimonials
  • User-submitted photos or videos
  • Social media mentions or reviews
  • Success stories from your community

Here’s an example of how I used an email response by my subscriber to create a newsletter issue.

example of user generated content in emails
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Actively encourage your subscribers to share their experiences and feature the best submissions in your emails. This provides social proof and fosters a sense of community among your subscribers.

Advanced Strategies for Email Marketing Success

1. The “Soap Opera Sequence”: Narrative-Driven Email Marketing

The Soap Opera Sequence
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This is a well-known approach in the email marketing world. Do you watch those soap operas with dramatic episodes ending on cliffhangers? 

Storytelling is the spice of content. Make your subscribers wait for your emails as they wait for the next episode of a famous K-drama. 

This approach turns your email series into a compelling story, building anticipation and emotional investment. 

Here’s the structure of the “soap opera sequence.”

Email 1: Set the stage

Email 2: High drama → Back story → Wall

Email 3: The epiphany

Email 4: Hidden benefits

Email 5: Urgency

Let’s break down what each of these means. 

  • The first email sets the stage for a compelling story you’ll narrate throughout this sequence. Like any drama, it starts with an introduction about the character and the plot and makes the audience relate to you. 
  • The second email builds up the scene with high drama and a backstory that completely involves your audience. Then, you reveal the main problem or wall you encountered. 
  • The third email narrates how you had an epiphany about the solution to your problem.
  • The fourth email reveals the benefits of your solution (your product) and how they each perfectly fit into the puzzle of solving the problem. These benefits are unexpected as your audience didn’t think about them. Hence, the name—hidden benefits.
  • Finally, you conclude with an urgent CTA where you create FOMO or scarcity, making your subscribers take the desired action.

Each email stops at a cliffhanger, making readers crave what happens next. Together, they make the readers become one with the story. 

It helps them get emotionally involved with your product and its benefits. The final logical step is to make the purchase decision. 

2. Micro-Commitments: Gradual Engagement Escalation

Let your subscribers take baby steps so they don’t feel intimidated by your offers. Once you’ve got their foot in the door, it’s easy to upsell.

Instead of immediately pushing a sale, guide your subscribers through small, easy-to-fulfill actions (but with significant rewards).

Examples of micro-commitments include:

  • Responding to a simple question
  • Downloading a free resource
  • Participating in a quick poll or survey
  • Sharing content on social media
  • Booking a one-off 1:1 call
  • Rewards to refer the newsletter

By securing these small yeses, you pave the way for more significant conversions down the line.

| Suggested reading: Cost-Effective Ways to Increase Blog Traffic

Avoid These Common Pitfalls To Increase Email Revenue

To maximize your email marketing effectiveness, be aware of these common mistakes:

1. Unclear Value Proposition

2. Poor List Hygiene

3. Generic Content

4. Overreliance on Discounts

5. Lack of Mobile Optimization

6. Weak Subject Lines

7. Neglecting Re-engagement Campaigns

8. Insufficient Storytelling

9. Ignoring Analytics

10. Limited Testing

11. Misaligned Sales Funnel

12. Lack of Anticipation Building

Steps Ahead: Implementing Your Email Marketing Strategy For Increased Revenue

Finally, set clear and measurable email marketing goals and keep implementing all of the strategies in this article. If you offer your subscribers exactly what they need right from the time they subscribe, you can expect significant revenue growth through email marketing.

By consistently applying these strategies and remaining attuned to your audience’s needs, you can transform your email list into a powerful tool for increasing sales and growing your blogging business.


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